In this bachelor's programme, you study digital business, digital fluency and strategic insight. The programme focuses on business foundations and on applying data and technology in a digital setting.
During the programme, you build skills for designing and managing digitally evolving businesses. The studies cover implementing change in a customer-oriented manner using data and technology.
It runs as a 3-year bachelor's degree followed by a 2-year master's degree. After completing the bachelor's degree, you can continue directly to a related master's programme without a separate application.