This master’s programme develops expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation. LUT says the curriculum is EFMD accredited.
Students gain real-life competencies through case studies, simulation games, elevator pitches, company assignments and role-playing. The programme develops a creative, customer-focused and data-driven approach to business problems, and a market-oriented, global, entrepreneurial and sustainable mindset.
LUT says graduates become experts in international marketing management. The programme also includes applied business research and a responsibility perspective on business decisions.