The Master in Communications and Future Marketing at Global Business School Barcelona is an online master’s degree focused on digital marketing, content strategy, brand innovation, and future marketing trends. You study Future Marketing, Digital Marketing, Experiential Brand Marketing, Marketing of Innovations, Communication Planning & Advertising, and Social Media & Public Relations.
The program runs for 9 months in a flexible format. Learning uses interactive online courses, hands-on projects, real-world case studies, and simulations, including Agile Fundamentals: Scrum, Kanban, Lean and XP, a Strategic Marketing Simulation Business Game, and a Business Simulation Project in Transformation and Innovation. You complete a Capstone Master Project as a practical group project.
Modules
- Future Marketing
- Digital Marketing
- Experiential Brand Marketing
- Marketing of Innovations
- Communication Planning & Advertising
- Social Media & Public Relations
- Agile Fundamentals: Scrum, Kanban, Lean and XP
- Strategic Marketing Simulation Business Game
- Innovation & Venture Development
- Innovation and Venture Development
- Business Simulation Project in Transformation and Innovation
- Capstone Master Project