Master in Communications and Future Marketing in Barcelona

The Master in Communication and Future Marketing in Barcelona is a Master of Arts in Communication and Future Marketing from Global Business School Barcelona. You study Future Marketing, Digital Marketing, Experiential Brand Marketing, Marketing of Innovations, Communication Planning & Advertising, and Social Media & Public Relations. You also cover Innovation & Venture Development and Innovation and Venture Development, plus related leadership and innovation topics through Transformative Leadership and Change Management, and Sustainable Innovation: Leading the Future Responsibly.

Teaching uses an evening schedule and combines theory with practical projects. The program includes a learning-by-doing consultancy study on a real future marketing case, a Strategic Marketing Simulation Business Game with an online simulation game, and a Business Simulation Project in Transformation and Innovation. You complete a Capstone Master Project as a practical group project that includes an organizational analysis or audit, a case study, or original research on a chosen topic.

It is offered for study in English in Barcelona, with annual intakes in October, January, and April. Admission requires a Bachelor’s degree (or equivalent) or evidence you are finalizing it, or proof of a high level of relevant professional experience, plus English-language proficiency and an interview.

Modules

• Future Marketing
• Digital Marketing
• Experiential Brand Marketing
• Marketing of Innovations
• Communication Planning & Advertising
• Social Media & Public Relations
• Agile Fundamentals: Scrum, Kanban, Lean and XP
• Strategic Marketing Simulation Business Game
• Innovation & Venture Development
• Innovation and Venture Development
• Business Simulation Project in Transformation and Innovation
• Capstone Master Project

• Have earned a Bachelor’s degree (or equivalent) or higher;
• be in the process of finalizing your Bachelor’s degree (or equivalent),
• or demonstrate a high level of relevant professional experience
• Complete all required forms for admission and submit all required documents
• Provide Proof of Proficiency in the English Language
• An admissions officer will schedule an interview with you
• Send the documentation required by the chosen Program
• Enroll and confirm your place

Native English speaker.

English as the language of instruction during previous studies in the formal educational system.

An equivalent level of B2 or above (Common European Framework of Reference)*.

Internal English proficiency testing at GBSB Global.