Master in Communications and Future Marketing in Madrid

The Master in Communication and Future Marketing in Madrid is a Master of Arts in Communication and Future Marketing. You study future marketing, digital marketing, experiential brand marketing, marketing of innovations, communication planning & advertising, and social media & public relations. The course also develops innovation and venture expertise through innovation & venture development modules and a business simulation project in transformation and innovation.

Teaching is delivered through an evening schedule across a 9-month program. Learning includes a learning-by-doing consultancy study on a real future marketing case, a strategic marketing simulation business game, and a practical group capstone master project with an organizational analysis or audit, a case study, or original research. Workshops can change, and guest speaker lectures and practical company visits may be included.

Modules

• Future Marketing
• Digital Marketing
• Experiential Brand Marketing
• Marketing of Innovations
• Communication Planning & Advertising
• Social Media & Public Relations
• Agile Fundamentals: Scrum, Kanban, Lean and XP
• Strategic Marketing Simulation Business Game
• Innovation & Venture Development
• Innovation and Venture Development
• Business Simulation Project in Transformation and Innovation
• Transformative Leadership and Change Management

To be qualified for admission to the Master in Communication and Future Marketing in Madrid, you must:

• Have earned a Bachelor’s degree (or equivalent) or higher;
• be in the process of finalizing your Bachelor’s degree (or equivalent),
• or demonstrate a high level of relevant professional experience
• Proof of Proficiency in the English Language
• Complete all required forms for admission and submit all required documents
• Provide Proof of Proficiency in the English Language
• Native English speaker.
• English as the language of instruction during previous studies in the formal educational system.
• An equivalent level of B2 or above (Common European Framework of Reference)*.
• Internal English proficiency testing at GBSB Global.
• *For details on valid documentations, please contact the Admissions Office
• Submit all necessary admission forms and documents
• Contact the Admissions Office by filling out an online request form or by speaking with an agency representative
• An admissions officer will schedule an interview with you
• Send the documentation required by the chosen Program
• Enroll and confirm your place

Proof of Proficiency in the English Language

• Native English speaker.
• English as the language of instruction during previous studies in the formal educational system.
• An equivalent level of B2 or above (Common European Framework of Reference)*.
• Internal English proficiency testing at GBSB Global.