Bachelors in Marketing Programs in the USA: Top 20

1 Bachelor Marketing

U University of Minnesota - Crookston

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations44,929,596

Marketing at the University of Minnesota Crookston, a small campus within a large public university system.

A small campus inside a big system usually means small classes with the system's name on the degree, and a thinner local internship market than a city campus.

Jobs graduates go into

• Digital Marketing Specialist
• Public Relations Specialist

Full programme details →

2 Bachelor Agricultural Communication and Marketing

U University of Minnesota-Twin Cities

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations44,929,596

Agricultural communication and marketing at the University of Minnesota — a real specialism with its own employers in agribusiness, food companies and rural industry.

There is far less competition for these jobs than for general marketing roles.

Entry requirements, as the university states them

• A high school diploma or equivalent with a strong academic record.
• Completed coursework in English, Mathematics, and Social Sciences.
• Demonstrated interest in agriculture, communication, and marketing through relevant extracurricular activities or experiences.
• IELTS: Minimum band score of 6.5
• TOEFL: Minimum total score of 79

Full programme details →

3 Bachelor Marketing

U University of Pittsburgh at Johnstown

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations34,908,078

Marketing at the University of Pittsburgh’s Johnstown campus, running four years in a smaller setting than the main campus.

Branch campuses typically cost less and teach in smaller groups while awarding the same degree. What you give up in marketing is a smaller local internship market.

Jobs graduates go into

• Digital Marketing Specialist
• Product Development Coordinator

Full programme details →

4 Marketing B.S.

University of South Florida · Tampa

• DeliveryOn campus
• Study modeFull time
• Starts4 years
• Research citations8,256,290

South Florida sets this degree at 120 credits and describes marketing by its parts: choosing and planning a product, distributing it, pricing it and promoting it.

The named skills are practical — attracting and keeping customers, finding and analysing information, and designing a study that produces usable marketing data.

Reaching customers through both digital and traditional media is treated as one skill rather than two, which matches how campaigns are actually run.

Also named for this programme

• Understanding how to attract and retain customers;
• Having the ability to find and analyze information;
• Being able to design, collect, and analyze marketing information to be used in managerial decision making;
• Using digital and traditional media to reach customers;
• Having personal communication skills that businesses demand;

Full programme details →

5 Bachelor Marketing

University of Alabama at Birmingham

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations16,536,534

Marketing at the University of Alabama at Birmingham, a public research university, running four years.

What separates marketing degrees is the analytics content, whether there is a live client project with a real organisation, and how many students complete internships.

Jobs graduates go into

• Digital Marketing Specialist
• Product Development Manager

Full programme details →

6 Bachelor Marketing Management

Syracuse University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations6,745,492

Marketing management at Syracuse University — the management framing usually means a planning and leadership emphasis rather than a creative or analytical one.

Syracuse has strong communications and media programmes alongside, which can open advertising and public relations courses.

Jobs graduates go into

• Digital Marketing Specialist
• Public Relations Specialist

Full programme details →

7 Bachelor Marketing

Texas Tech University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations6,334,641

Marketing at Texas Tech University, a large public university in Lubbock, taught in its business school and running four years.

Texas has a large and growing corporate base, which matters for internships and graduate hiring in marketing — most first jobs in the field come through an internship.

Jobs graduates go into

• Digital Marketing Specialist

Full programme details →

8 Bachelor Marketing

The University of Alabama

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations4,511,886

Marketing at the University of Alabama, which has a substantial business school, running four years.

Larger business schools usually offer more specialised marketing courses — analytics, digital, sales and branding — though which ones run each year varies.

Jobs graduates go into

• Digital Marketing Specialist

Full programme details →

9 Bachelor Marketing

Auburn University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations4,041,241

Marketing at Auburn University, a large public land-grant university in Alabama, taught in its business school and running four years.

Land-grant universities often have strong regional employer networks, which in marketing translates directly into access to internships.

Entry requirements, as the university states them

• A high school diploma or equivalent credential.
• Strong academic performance, particularly in mathematics and English subjects.
• Relevant coursework or experience in business or related fields can be advantageous.

Full programme details →

10 Marketing, B.S.

Saint Louis University · St. Louis

• DeliveryOn campus
• Study modeFull time
• Starts4 years
• Research citations3,784,936

Saint Louis records 120 credits and takes the full commercial view: developing and testing product concepts, building campaigns, managing the customer relationship and writing the sales plan.

Collecting and analysing market information sits alongside that, so the creative work has evidence behind it.

International applicants must demonstrate English proficiency and supply proof of financial support, including a sponsor's letter and bank confirmation that the money is available.

Entry requirements, as the university states them

• You must demonstrate English Language proficiency.
• Proof of financial support must include:A letter of financial support from the person(s) or sponsoring agency funding your time at Saint Louis University.
• A letter from the sponsor's bank verifying that the funds are available and will be so for the duration of your study at the University.

Full programme details →

11 Bachelor of Business Administration degree in Marketing

Kent State University · Kent

• DeliveryOn campus
• Study modeFull time
• Starts4 years
• Research citations2,663,116

A Bachelor of Business Administration with marketing as the concentration at Kent State University, rather than a dedicated marketing degree.

That is the safer structure if you are undecided: you cover marketing while keeping finance, operations and management coursework that lets you move sideways later.

Also named for this programme

• Demonstrate an understanding of segmentation, target marketing, and positioning.
• Demonstrate an ability to collect and analyze market research data.
• Demonstrate an understanding of effective personal selling tactics.
• Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.

Full programme details →

12 Bachelor Marketing

N New Mexico State University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations2,388,227

Marketing at New Mexico State University, a land-grant institution, running four years in its business school.

In a smaller state the internship market has fewer agencies and brands, but good access to regional business and government communications work.

Entry requirements, as the university states them

• A high school diploma or equivalent
• A strong academic record, especially in relevant subjects such as mathematics and business
• Completion of specific high school courses that may be recommended for this degree program
• An IELTS score of 6.5 or above
• A TOEFL score of approximately 79-80 or higher

Full programme details →

13 Bachelor of Science in Marketing

Rochester Institute of Technology

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations2,044,208

Rochester teaches marketing inside a technology institute, which generally produces a more analytical treatment of the subject.

Students are trained to analyse marketing problems rather than only respond to them creatively. The institute is known for co-operative education, where paid work terms are built into the degree, and that beats a string of summer internships by some distance.

Jobs graduates go into

• Digital Marketing Specialist
• Content Marketing Manager
• Public Relations Specialist

Full programme details →

14 Bachelor Marketing

University of Memphis

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations1,971,556

Memphis sits in a city with serious logistics, retail and consumer brand presence, and the degree leans on it.

Marketing principles, consumer behaviour and market research make up the content, with strategic thinking and creativity named as outcomes. That local corporate base is what supplies internships, and internships are how most American marketing graduates find a first job.

Jobs graduates go into

• Digital Marketing Specialist

Full programme details →

15 Bachelor Fashion Merchandising and Marketing

M Marymount University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations1,578,390

Fashion merchandising and marketing at Marymount University — retail buying, merchandising and brand work in fashion, which is a distinct industry with its own entry routes.

It is a strong choice if fashion retail is genuinely the goal, and a narrowing one otherwise.

Jobs graduates go into

• Visual Merchandising Specialist
• Fashion Marketing Analyst
• Product Development Manager

Full programme details →

16 Bachelor of Science in Marketing

Albany State University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations1,572,359

Albany State is a historically Black university in Georgia, and its Bachelor of Science covers consumer behaviour, market research and strategic planning.

The subject is taught as navigating complexity rather than following rules, which is honest about what the job involves. In marketing, a business school's employer network, its live client projects and its internship rate predict graduate outcomes better than any syllabus.

Jobs graduates go into

• Digital Marketing Specialist
• Public Relations Coordinator

Full programme details →

17 Bachelor Business Administration: Marketing and Information Systems

C California State University, Fullerton

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations1,543,887

Business administration with marketing and information systems at California State University, Fullerton — the most analytical title here, pairing marketing with the technology behind it.

Modern marketing runs on data and platforms, which makes this combination unusually employable.

Jobs graduates go into

• Digital Marketing Specialist
• Information Systems Manager

Full programme details →

18 Bachelor Marketing

W Wright State University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations1,483,197

Marketing at Wright State University, a public university in Ohio, running four years.

The analytics content is the first thing that separates marketing degrees: what statistics and data work is required beyond the general business courses.

Jobs graduates go into

• Digital Marketing Specialist
• Advertising Account Executive
• Product Marketing Manager

Full programme details →

19 Bachelor Marketing

University of Texas at El Paso

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations1,452,800

Marketing at the University of Texas at El Paso, on the Mexican border, where bilingual and cross-border marketing is a genuine professional advantage.

Spanish-language marketing skills are in demand across a large part of the American market.

Jobs graduates go into

• Digital Marketing Specialist
• Product Marketing Manager

Full programme details →

20 Bachelor Marketing

H Howard University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations1,287,015

Marketing at Howard University, a historically Black research university in Washington, with an established business school and a strong national alumni network.

In marketing, where hiring runs on relationships and internships, an active alumni network in corporate and agency roles is a real advantage.

Jobs graduates go into

• Digital Marketing Specialist

Full programme details →