Masters in Marketing Programs in the USA: Top 16

1 Online Master of Science (MS) in Marketing

CUNY Baruch College

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations4,302,690

The Online Master of Science (MS) in Marketing at CUNY Bernard M Baruch College prepares students with advanced skills and knowledge to thrive in the dynamic field of marketing. Throughout the course, students will explore a variety of topics including consumer behavior, digital marketing strategies, brand management, and data analytics. The curriculum is designed to provide a comprehensive understanding of both traditional and modern marketing practices, ensuring that graduates are well-equipped to address the challenges of the contemporary market. Students will engage in practical assignments and case studies that facilitate real-world application of marketing theories. The program also emphasizes critical thinking, strategic planning, and effective communication, essential skills for marketing professionals. Graduates will benefit from collaborative projects that foster networking opportunities with peers and industry leaders, enhancing their learning experience. Studying in the United States offers international students exposure to a diverse cultural environment and innovative marketing practices. The country is recognized for its leadership in business education, making it an ideal location to gain insights and methodologies that are widely adopted around the globe. This program also positions students advantageously for careers in an increasingly digital economy.

From the programme record

• Digital Marketing Consultant
• Content Marketing Manager

Full programme details →

2 M.S. in Marketing and Communication

C Catholic University of America

• DeliveryOn campus
• Study modeFull time
• Research citations1,918,137

The M.S. in Marketing and Communication at National Louis University prepares students for marketing and communications roles by combining courses in strategic integrated marketing communications, branding and content creation, digital marketing and advertising, market research, consumer behavior, global communication, and AI efficacy and ethics in marketing. Students also study strategic marketing and storytelling, and selling through short-form video.The program is offered completely online in an asynchronous format with six-week terms. It requires 30 semester hours of core coursework only. All students complete MKT 560 Portfolio in Practice, which culminates in curated applied projects presented as professional case studies, personal brand materials, and career readiness materials. MKT 501 Strategic Integrated Marketing CommunicationsMKT 502 AI Efficacy and Ethics in MarketingMKT 504 Branding and Content CreationMKT 505 Digital Marketing and AdvertisingMKT 510 Market Research for Design and InnovationMKT 522 Consumer BehaviorMBA 522 Strategic Marketing and StorytellingMKT 525 Selling Through Short-Form VideoMKT 530 Global Communication: Media MessagingMKT 560 Portfolio in Practice

Full programme details →

3 Business Administration: Marketing

C California State University, Fullerton

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations1,543,887

The Master's Degree in Business Administration with a focus on Marketing at California State University-Fullerton provides a comprehensive understanding of the principles and practices of marketing within a business context. The program covers key areas such as consumer behavior, digital marketing strategies, market research, and brand management. Lectures are complemented by collaborative projects, case studies, and real-world applications geared towards enhancing students' practical knowledge.Students will engage with experienced faculty and industry professionals, fostering a deep understanding of the marketing landscape. The curriculum is designed to build analytical and strategic thinking skills, allowing students to create effective marketing plans tailored to various business scenarios. Topics such as data analytics, e-commerce, and global marketing trends are also integrated, preparing graduates for diverse market challenges.Studying in California provides international students with a unique opportunity to immerse themselves in one of the world's most dynamic business environments. The state's diverse economy is home to numerous multinational corporations, startups, and a vibrant consumer market, making it an ideal location for aspiring marketers to gain insights and connections.

From the programme record

• Digital Marketing Specialist

Full programme details →

4 Marketing

Clark University

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations970,546

The Master's in Marketing program at Clark University is designed to equip students with the critical thinking and analytical skills necessary in the dynamic field of marketing. The curriculum covers a wide array of topics such as consumer behavior, digital marketing, brand management, and marketing analytics. Students will engage in a combination of theoretical and practical learning, giving them an edge in understanding market trends and consumer needs. This program typically includes core courses that focus on the foundational aspects of marketing, alongside elective courses that allow students to specialize in areas such as digital marketing strategies, social media marketing, and international marketing. By collaborating on group projects and conducting research, students sharpen their problem-solving abilities, creativity, and strategic thinking, which are essential for any marketing professional. By studying in this unique international environment, students gain exposure to diverse consumer markets and the opportunity to build a global network. Learning from expert faculty members who have real-world marketing experience helps students to not only grasp theoretical concepts but also apply them effectively in practical situations.

From the programme record

• Digital Marketing Specialist
• Advertising Account Executive
• Content Marketing Strategist

Full programme details →

5 Marketing

L Loyola College

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations199,683

The Master’s Degree in Marketing at Loyola University Maryland equips students with advanced knowledge and skills in the increasingly dynamic field of marketing. Through an engaging curriculum, students explore various aspects of marketing theories, consumer behavior, data analytics, digital marketing strategies, and brand management. The program is designed to foster critical thinking and innovation, ensuring that graduates understand both traditional and contemporary marketing practices.Typically structured over multiple semesters, the program consists of core courses, electives, and experiential learning opportunities that may include projects, internships, and case studies. Students develop essential skills in strategic analysis, market research, and campaign execution. The hands-on approach allows them to work on real-world marketing challenges and collaborate with businesses, enhancing their practical expertise.Studying in the United States offers international students a unique perspective on global marketing trends and practices. The diverse population at Loyola University Maryland enriches the learning experience, providing insights from various cultural viewpoints. Furthermore, students are exposed to the American business environment, which is recognized for its innovation and competitiveness.

From the programme record

• Digital Marketing Specialist
• Product Marketing Manager
• Sales and Business Development Manager

Full programme details →

6 Marketing

University of Wisconsin - Whitewater

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations149,027

The Master's in Marketing at the University of Wisconsin-Whitewater offers an in-depth exploration of contemporary marketing practices, emphasizing strategic thinking and innovative problem-solving skills. The course curriculum is designed to provide students with a comprehensive understanding of market research, consumer behavior, digital marketing, and brand management. Students engage in hands-on experiences and real-world projects, equipping them with the skills necessary to thrive in today’s dynamic marketing landscape.The program is structured around core modules that include Marketing Strategy, Global Marketing, and Data Analysis for Marketing Decisions. Electives allow students to tailor their studies based on their interests, with options in social media marketing, e-commerce, and service marketing. Throughout the program, students will develop critical skills such as analytical thinking, strategic planning, and effective communication, preparing them for leadership roles in various marketing spheres.Studying at the University of Wisconsin-Whitewater provides unique advantages, including access to a diverse student body, strong industry connections, and a sprawling network of alumni. The university's location offers numerous opportunities for internships and partnerships with local businesses, enhancing the practical aspects of the learning experience.

From the programme record

• Digital Marketing Specialist
• Product Development Manager

Full programme details →

7 Marketing Insights

U University of Texas at Tyler

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations129,893

The Master's Degree in Marketing Insights at The University of Texas at Tyler is designed to equip students with advanced knowledge and skills in the dynamic field of marketing. This program focuses on harnessing data analytics, consumer behavior studies, and strategic brand management to derive actionable marketing insights. Students will engage with real-world case studies, allowing them to apply theoretical principles to practical scenarios and develop a comprehensive understanding of modern marketing strategies.In terms of structure, the program typically includes core courses in market research methodologies, digital marketing strategies, and integrated marketing communications. Students will also have opportunities to specialize in areas such as social media marketing and customer relationship management, ensuring a well-rounded educational experience. The curriculum emphasizes both quantitative and qualitative research techniques, preparing students to excel in a competitive business environment.By studying in the United States, students benefit from exposure to advanced marketing practices, innovative technologies, and a diverse cultural landscape. This international experience not only enhances learning but also prepares graduates to meet the global demands of the marketing industry.

From the programme record

• Digital Marketing Manager
• Product Marketing Manager
• Consumer Insights Manager

Full programme details →

8 Digital Marketing and Analytics

Manhattan College

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations122,503

The Master's Degree in Digital Marketing and Analytics at Manhattan College offers an in-depth exploration of the evolving digital landscape. This program is designed to equip students with essential marketing skills and analytical techniques necessary for thriving in a digital-first world. Students will engage in hands-on projects, leveraging tools and platforms that enable them to analyze consumer behavior, enhance customer engagement, and optimize marketing strategies.Structured around core modules, the curriculum typically includes courses in digital marketing strategy, data analytics, consumer insights, and search engine optimization. As students progress, they will develop a robust understanding of marketing metrics, campaign analysis, and the ethical considerations surrounding data usage. The comprehensive blend of theoretical knowledge and practical application prepares graduates to meet the challenges of today’s fast-paced marketing environment.Studying in the United States, particularly in a dynamic city like New York, provides students unparalleled access to industry leaders and networking opportunities. This exposure not only enriches learning but also enhances career prospects in an international job market that increasingly values digital proficiency and analytical expertise.

From the programme record

• Digital Marketing Manager
• Content Marketing Strategist
• Social Media Marketing Manager
• Product Marketing Manager

Full programme details →

9 Marketing

University of West Georgia

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations84,954

The Master's Degree in Marketing at the University of West Georgia is designed to equip students with advanced knowledge in marketing strategies, consumer behavior, and data analysis. Throughout the course, students engage in a comprehensive curriculum that covers key areas such as digital marketing, brand management, and market research methodology. The program emphasizes real-world applications and case studies, providing a practical approach that prepares students for the challenges of the marketing industry.Students will experience a blend of theoretical learning and hands-on projects, which foster critical thinking and creativity. The coursework typically includes modules on strategic marketing management, applied marketing analytics, and ethical issues in marketing. By collaborating on team projects and capstone assignments, students develop essential skills such as leadership, teamwork, and effective communication.Studying at the University of West Georgia offers the added advantage of immersing oneself in a diverse educational environment. The university is located in a vibrant community that includes various industries and businesses, enhancing the learning experience through internships and networking opportunities.

From the programme record

• Digital Marketing Specialist
• Product Development Manager

Full programme details →

10 M.S. in Digital Marketing and Marketing Communications

S Siena College

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations83,254

The M.S. in Digital Marketing and Marketing Communications at Siena University is designed to equip students with the essential skills and knowledge required to navigate the digital landscape of marketing. The program combines theoretical frameworks with practical applications to prepare students for the dynamic world of digital marketing. You'll explore a variety of topics, including digital strategy, analytics, content marketing, social media management, and consumer behavior.Throughout the course, students engage in collaborative projects, case studies, and real-world scenarios that simulate the challenges faced by professionals in the field. You will learn how to develop and implement effective marketing strategies, utilizing emerging technologies and platforms to reach target audiences. The curriculum emphasizes analytical thinking and creative problem-solving, essential for a successful career in digital marketing.Studying in the [specified destination country] offers numerous advantages, from its vibrant business environment to its innovative marketing practices. The country's diverse culture and international perspective provide a unique backdrop for understanding global marketing trends. Additionally, you will benefit from the university's strong connections to industry leaders, enhancing your networking opportunities and career prospects in the global marketplace.

From the programme record

• Digital Marketing Strategist
• Content Marketing Specialist
• Search Engine Optimization (SEO) Expert
• Digital Advertising Coordinator

Full programme details →

11 Marketing

G Golden Gate University

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations51,753

The Master's Degree in Marketing at Golden Gate University offers a comprehensive exploration of contemporary marketing principles and practices. This program is designed for individuals seeking to enhance their strategic thinking and decision-making skills in a dynamic global marketplace. By delving into critical areas such as digital marketing, consumer behavior, and brand management, students will gain a robust understanding of how to effectively reach and engage target audiences.The course structure is tailored to balance theoretical knowledge with practical application. Students can expect engaging coursework involving case studies, project-based assignments, and collaborative projects that reflect real-world marketing challenges. The curriculum also emphasizes the importance of analytical thinking and market research methodologies, equipping students with the tools necessary to interpret data and drive effective marketing strategies.A unique aspect of studying this program in the university's location is the opportunity to engage with diverse industries and businesses. This region is a hub for innovation and offers numerous networking opportunities with professionals in the field. Additionally, the multicultural environment enriches the learning experience, allowing students to share perspectives and insights from various cultural backgrounds.

From the programme record

• Digital Marketing Specialist

Full programme details →

12 MARKETING COMMUNICATION, MA

Marist College

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations38,052

Marist College offers an MA in Marketing Communication designed to help students create messaging to influence brand behaviors and develop marketing communication campaigns. The curriculum covers topics such as public relations, advertising, health communication, social media analytics, branding, social and digital marketing strategies, and digital storytelling.The program is delivered as 100% online with asynchronous 8-week courses. Students complete six core courses and four electives, organized through one of three concentrations: digital marketing communication, health communication, or strategic leadership. Students apply what they learn to real-world projects and can complete the program full-time or part-time.Full-time students take four courses per semester and can complete the program in less than one year. Part-time students take two courses per semester and complete the program in less than two years.

Full programme details →

13 Master Digital Marketing

Saint Mary's College (IN)

• DeliveryOn campus
• Study modeFull time
• StartsEarly application period: September. Anticipated program sta
• Research citations30,792

The Saint Mary’s College and University of Notre Dame Master of Science in Digital Marketing is part of an accelerated Bachelors-to-Masters pathway. Saint Mary’s students can complete a five-year pathway that includes a bachelor’s degree in any field and then a Master of Science in Digital Marketing at Notre Dame.The master’s portion is completed in one academic year. Admission into Notre Dame’s Master of Science in Digital Marketing happens during an early application period and is for an anticipated August start date. Students complete a required set of statistics, marketing/communication, and economics courses, and they must meet an overall cumulative G.P.A. of 3.50. MATH 214: Introduction to StatisticsMATH 346: StatisticsPSYC 324 Statistics in PsychologyBUAD 231 Principles of Marketing or COMM 406 Marketing CommunicationECON 251: Principles of Macroeconomics or ECON 252: Principles of MicroeconomicsBUAD 331 (Advertising and Promotion)BUAD 433 (Global Digital Marketing)ECON 252

Entry requirements, as the university states them

• Complete a Bachelor's degree at the College by the month of August, preceding the program's August start date that same month
• Achieve an overall cumulative G.P.A. of 3.50
• Pay the deposit for admitted students to the University 30 days after notification of admission.

Full programme details →

14 Master of Science in Digital Marketing and E-Commerce

Schiller International University · Tampa

• DeliveryOn campus
• Study modeFull time
• Duration12 Months
• StartsFall, Spring
• Research citations12,839

The Master of Science in Digital Marketing and E-Commerce at Schiller International University provides students with a comprehensive understanding of digital marketing principles and the latest technologies driving e-commerce. This program delves into key areas such as digital consumer behavior, data analytics, online branding, and social media strategies, equipping students with the skills necessary to thrive in a rapidly evolving digital landscape.Throughout the course, students will engage in various interactive learning experiences, ranging from case studies to group projects, enabling them to apply theoretical knowledge to real-world challenges. The curriculum is designed to foster critical thinking, creativity, and strategic problem-solving abilities, preparing graduates to develop and implement efficient marketing strategies in a digital context.Studying in the university's country offers unique advantages. Its strong emphasis on technology and innovation, coupled with a vibrant business environment, provides students ample opportunity to network, collaborate with professionals, and access a diverse array of resources. Furthermore, the international perspective cultivated in this program enhances cultural awareness and adaptability, essential traits in today’s global market.

From the programme record

• Digital Marketing Manager
• Content Marketing Specialist
• Business Development Manager

Full programme details →

15 Master’s in Business and Marketing Education

M Molloy College

• DeliveryOn campus
• Study modeFull time
• Duration1–2 years
• StartsFall, Spring
• Research citations8,367

The Master’s in Business and Marketing Education at Molloy University is designed to equip students with the necessary skills and knowledge to excel in the dynamic fields of business and marketing education. This comprehensive program covers various aspects of business theories, marketing strategies, effective teaching practices, as well as the integration of technology in educational environments. Students will explore the intersection of these disciplines while developing a robust understanding of how to engage learners and foster their growth in business settings. Throughout the course, students will engage with a curriculum that embraces both theoretical foundations and practical applications. Core subjects include management principles, instructional design, digital marketing, and assessment strategies. Students will also complete practical assignments and group projects that simulate real-world scenarios, allowing them to build essential skills in collaboration, communication, and critical thinking. Molloy University stands out for its commitment to experiential learning, providing students with opportunities to connect with industry professionals and educators. The diverse learning environment encourages international perspectives, fostering a global outlook that is vital in today's interconnected world.

From the programme record

• Instructional Coordinator

Full programme details →

16 Fashion Marketing MA

Academy of Art University

• DeliveryOn campus
• Study modeFull time
• Duration18 months
• Research citations388

The Fashion Marketing MA at Academy of Art University prepares future fashion marketers and managers to build strategic consumer and market insights. Students study fashion business and marketing strategy, product planning and sourcing, global consumer and market trends, and digital techniques. The program also covers global marketing for emerging markets and applied financial and business analysis.Courses emphasize research and analysis through hands-on projects. Students develop creative and analytical skills for real-world applications to identify global trends and digitally connected consumers. Delivery is available online and on campus, and the degree includes major coursework plus graduate liberal arts requirements, with successful completion of a Final Portfolio Review. FSH 616 Fashion Business: Industry DynamicsFSH 630 Fashion Business: Marketing StrategyFSH 637 Fashion Business: Product Planning & SourcingFSH 643 Fashion Business: Digital TechniquesFSH 652 Fashion Business: Global Consumer & Market TrendsFSH 655 Fashion Business: Digital Marketing & Social MediaFSH 658 Fashion Business: Global Marketing & Emerging MarketsFSH 677 Fashion Business: Applied Financial & Business AnalysisFSH 700 Professional Practices and Portfolio for Fashion

Full programme details →