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Masters in Marketing Programs in Germany: Top 10

Two things decide whether a German marketing master's is open to you, and neither is your grade. The first is language: only one of these ten says plainly that it teaches in English, while several carry German titles and German admission text.

The second is employment — one programme will not admit you unless you already hold a job and your employer knows you are studying. Out of 22 programmes on record, these ten are set out by language, length in semesters, intake and what admission really requires.

How this list is ordered: Ordered by each university's QS World University Rankings position where it has one, then by research citations recorded by OpenAlex; one programme per university, and universities with neither measure are left out.

Full time or part time
Full time12 55%Part time1 5%Full or part time9 41%

Same 22 records.

When these programmes start
Fall10 45%Spring10 45%Winter2 9%

Counted from the intake stated on 12 of 22 records. A programme listing more than one intake is counted under each.

1 Masters Marketing & Sales Management

Universität Bayreuth

  • DeliveryOn campus
  • Study modeFull time
  • Duration1–2 years
  • StartsFall, Spring
  • Research citations3,166,181

Bayreuth joins marketing to sales management, which is more honest than teaching either alone. The two functions share a customer and often argue about them.

Consumer behaviour, market research, brand management and sales strategy form the content, with traditional and digital approaches treated as equally current.

The degree suits someone heading for a commercial role rather than a creative one. Named exits are digital marketing specialist and business development manager.

From the programme record

  • Digital Marketing Specialist
  • Business Development Manager

Full programme details →

2 Masters Marketing und Innovationsmanagement

Hamburg University of Applied Sciences (HAW Hamburg)

  • DeliveryOn campus
  • Study modeFull time
  • Duration1–2 years
  • StartsFall, Spring
  • Research citations284,468

Hamburg's applied sciences university pairs marketing with innovation management, so the degree covers inventing the product as well as selling it.

Students learn to analyse where a market is heading, develop something new for it and then build the marketing plan around it.

That sequence is how product companies actually work. Named routes reflect it: product development specialist, digital marketing specialist and business development manager.

From the programme record

  • Product Development Specialist
  • Digital Marketing Specialist
  • Business Development Manager

Full programme details →

3 Masters Marketing and Business Psychology

Duale Hochschule Baden-Württemberg Center for Advanced Studies (CAS)

  • DeliveryOn campus
  • Study modeFull time
  • Duration1–2 years
  • StartsFall, Spring
  • Research citations100,975

This master's treats marketing as applied psychology. The subject is how people take in information, make decisions and respond to brand signals, communication and digital contact.

From that base students learn to analyse markets, consumers and how organisations behave, with building a lasting competitive position as the goal.

Admission is unusual. You need a bachelor's or comparable degree from any institution with a final grade of at least 2,5 on the German scale, or ECTS class A or B. Work experience after the bachelor's is expected, and you must already be employed, with your employer informed about the studies.

Entry requirements, as the university states them

  • Bachelorabschluss (oder vergleichbarer Abschluss), egal von welcher Universität, Hochschule oder Dualen Hochschule
  • Abschlussnote mindestens 2,5 oder Zugehörigkeit zur ECTS-Klassifikation A oder B
  • Berufserfahrung nach dem Bachelorabschluss oder Einstieg direkt über unser Zertifikatsprogramm
  • bestehendes Arbeitsverhältnis; Ihr Arbeitgeber muss über das Masterstudium informiert sein
  • Studiengang passt inhaltlich grundsätzlich zu Ihrer ausgeübten Tätigkeit

Full programme details →

4 Masters International Marketing and Psychology

Hochschule für Wirtschaft und Gesellschaft Ludwigshafen

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 Semester
  • StartsWiSe: 15.07.
  • Research citations76,186

Ludwigshafen combines international marketing with psychology, and the international half is what makes the psychology necessary.

The programme studies how cultural difference and psychological factors shape buying decisions and the way a brand is read in different countries.

It runs four semesters, with the winter semester application closing on 15 July. Named roles are consumer insights analyst, international business development specialist, market research consultant and digital marketing specialist.

From the programme record

  • Consumer Insights Analyst
  • International Business Development Specialist
  • Market Research Consultant
  • Digital Marketing Specialist

Full programme details →

5 Masters Marketing

Hochschule Bonn-Rhein-Sieg · Sankt Augustin

  • DeliveryOn campus
  • Study modeFull time
  • Duration1–2 years
  • StartsFall, Spring
  • Research citations67,333

Bonn-Rhein-Sieg offers a Master of Science built on a solid marketing foundation, with technological change and future market trends written into the aims.

The stated purpose is employability: preparing graduates for what markets will require rather than what they required recently.

Teaching is split across the Rheinbach and Sankt Augustin campuses. It is a full-time degree with a standard study period of three semesters.

Full programme details →

6 Digital and International Marketing MSc

Technische Hochschule Mittelhessen

  • DeliveryOn campus
  • Study modeFull time
  • Duration3 Semester
  • StartsWintersemester
  • Research citations50,142

Mittelhessen teaches digital and international marketing together over three semesters, starting in the winter semester.

The practical question behind the degree is how a company reaches the right audience with the right content on the right channel, using digital platforms and the tools that measure them.

International market research and analysis are covered, along with how cultural difference changes what works in brand management, selling and communication.

Full programme details →

7 Digital Marketing (M.Sc.)

Cologne Business School

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 semesters full-time
  • StartsWinter
  • Research citations31,886

Cologne Business School runs this Master of Science full time in English, across four semesters totalling 120 ECTS.

The module list is current and specific. Research with artificial intelligence sits beside the psychology of consumers and advertising, digital marketing, brand management with customer acquisition, and the handling of channels and content.

Academic modules are paired with work alongside company partners. The degree includes a consulting project with a real company and a master's thesis.

From the programme record

  • Content-Anbieter and agencies

Full programme details →

8 Masters Marketing and Brand Management

Europäische Betriebswirtschafts-Akademie

  • DeliveryOn campus
  • Study modeFull time
  • Duration1–2 years
  • StartsFall, Spring
  • Research citations30,496

This master's narrows to brand management within a global marketing frame, which suits students who want to build brands rather than run campaigns.

Brand development, consumer behaviour and digital marketing trends are the three content areas, taught through the frameworks used in practice.

The emphasis falls on putting together a campaign that holds attention in a crowded market. Digital marketing specialist is the named career route.

From the programme record

  • Digital Marketing Specialist

Full programme details →

9 Masters Digital Commerce, Marketing & Psychology

Hochschule Wismar, Fachhochschule für Technik, Wirtschaft und Gestaltung

  • DeliveryOn campus
  • Study modeFull time
  • Duration1–2 years
  • StartsFall, Spring
  • Research citations25,299

Wismar brings together three subjects that increasingly belong in one degree: digital commerce, marketing and psychology.

Consumer behaviour, digital marketing strategy, e-commerce technique and the psychology behind a purchase decision are all covered, worked through real cases.

The guiding question is how digital technology changes trade itself, not only how it changes advertising. Named roles are digital marketing manager, product development manager and customer experience designer.

From the programme record

  • Digital Marketing Manager
  • Product Development Manager
  • Customer Experience Designer

Full programme details →

10 Masters Marketing und Vertrieb

Fachhochschule der Wirtschaft

  • DeliveryOn campus
  • Study modePart time
  • Duration1–2 years
  • StartsFall, Spring
  • Research citations2,257

This degree covers marketing and selling as a single discipline, which reflects how German commercial departments are usually organised.

Consumer behaviour, digital marketing strategy, brand management and sales technique make up the content, with managing a sales team taught as a skill in its own right.

Theory and hands-on work run together. Named routes are digital marketing specialist, product marketing manager and marketing strategy consultant.

From the programme record

  • Digital Marketing Specialist
  • Product Marketing Manager
  • Consultant in Marketing Strategies

Full programme details →

German marketing master's degrees: language, semesters and admission

Which of these are taught in English?

Cologne Business School states it directly: a full-time master's in English over four semesters. Others carry German titles such as Marketing und Innovationsmanagement or Marketing und Vertrieb, and publish their admission rules in German, which usually means German-language teaching. Ask each institution before you apply.

How long is a German master's in marketing?

Shorter than many people expect. Bonn-Rhein-Sieg and Mittelhessen both run three semesters. Ludwigshafen and Cologne run four, with Cologne's totalling 120 ECTS. Three semesters full time is roughly eighteen months, including the thesis.

Can I study while working?

One programme requires it. The Baden-Württemberg centre for advanced studies expects applicants to hold an existing employment relationship, and the employer must be informed about the master's. That turns the degree into something you do alongside a career rather than instead of one.

What grades does admission need?

The Baden-Württemberg programme publishes the clearest rule: a bachelor's or comparable degree from any institution, with a final grade of at least 2,5 on the German scale or placement in ECTS class A or B. Work experience after the bachelor's is expected, though entry is also possible through their own certificate.

When do applications close?

Ludwigshafen lists 15 July for the winter semester intake. Mittelhessen and Cologne Business School both start in the winter semester as well. Several of the others are recorded with Fall and Spring entry, which gives two chances a year rather than one.

Marketing lists elsewhere

Other subjects in Germany

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