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Bachelors in Marketing Programs in Canada: Top 10

10 of the 37 Bachelor's Marketing programmes educads records in Canada, one from each of 10 universities, with the facts we hold for each one.

How this list is ordered: Ordered by each university's QS World University Rankings position where it has one, then by research citations recorded by OpenAlex; one programme per university, and universities with neither measure are left out.

Full time or part time
Full time18 49%Full or part time19 51%

Same 37 records.

When these programmes start
Fall18 50%Spring18 50%

Counted from the intake stated on 18 of 37 records. A programme listing more than one intake is counted under each.

1 Bachelor Management & Marketing

University of Toronto, Scarborough

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 years
  • StartsFall, Spring
  • Research citations60,070,457

The Bachelor's Degree in Management & Marketing at the University of Toronto Scarborough equips students with a comprehensive understanding of organizational dynamics and marketing strategies. This program combines theoretical knowledge with practical applications, enabling students to effectively adapt to the rapidly growing and changing global landscape of business. Core modules cover various aspects of management, including human resources, finance, and strategic planning, alongside a deep dive into marketing principles, digital marketing, consumer behavior, and brand management.The typical structure of this program is designed to promote active learning, with a mix of lectures, group projects, and experiential learning opportunities. Students will develop essential skills such as critical thinking, analytical reasoning, communication, and leadership abilities, all of which are highly sought after in today’s competitive job market. By engaging in workshops, internships, and case studies, students will gain hands-on experience that prepares them for real-world challenges.Studying in Canada, particularly at the University of Toronto Scarborough, offers an enriching cultural experience and access to a vibrant, multicultural environment.

From the programme record

  • Business Development Executive
  • Customer Relationship Manager

Full programme details →

2 Bachelor Marketing

University of Calgary · Alberta

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 years
  • StartsFall, Spring
  • Research citations14,947,778

The Bachelor's degree in Marketing at the University of Calgary is designed to equip students with a solid foundation in marketing principles while providing them with practical skills relevant to the business environment. The program covers various aspects of marketing, including consumer behavior, market research, digital marketing, branding, and strategy development. These elements are combined with theoretical knowledge and hands-on experiences, ensuring students are well-prepared for the challenges of the marketplace.This course also emphasizes the importance of global marketing trends and cultural considerations, particularly beneficial for international students. By exploring real-world case studies and engaging in team projects, students cultivate critical thinking, creativity, and analytical skills. The curriculum is integrated with opportunities for internships and cooperative education, allowing students to gain valuable work experience and enhance their employability upon graduation.Studying marketing in Canada provides students with insights into a diverse business landscape influenced by multicultural perspectives. Calgary, known for its strong economy and vibrant business community, serves as an excellent backdrop for marketing students to learn and network.

From the programme record

  • Digital Marketing Analyst

Full programme details →

3 Bachelor Marketing

Dalhousie University · Halifax

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 years
  • StartsFall, Spring
  • Research citations7,503,197

The Bachelor of Commerce in Marketing at Dalhousie University equips students with fundamental marketing principles while fostering practical and analytical skills for a rapidly evolving industry. This program covers a comprehensive range of topics including consumer behavior, market research, digital marketing, and strategic brand management, providing students with a robust understanding of both traditional and contemporary marketing strategies.The curriculum is designed to blend theoretical knowledge with real-world applications, ensuring that students gain hands-on experience through case studies, group projects, and internships with leading organizations. Students will have the opportunity to engage with industry professionals and participate in workshops that enhance their skills in critical thinking, communication, and creativity.Studying in Canada, known for its multicultural environment, offers international students a unique perspective on global marketing practices. The university's strong connection with businesses and the community allows students to network effectively and gain valuable insights into marketing trends across different industries.

From the programme record

  • Digital Marketing Specialist

Full programme details →

4 Bachelor Marketing (BComm)

Concordia University

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 years
  • StartsFall, Spring
  • Research citations3,331,622

The Bachelor's degree in Marketing at Concordia University offers a comprehensive understanding of the marketing landscape, equipping students with the principles and strategies essential for success in diverse business environments. This program covers core marketing concepts, consumer behavior, market research, digital marketing, and branding, ensuring a well-rounded education in the field.The typical structure includes both theoretical coursework and practical projects, allowing students to apply their learning in real-world contexts. Lectures, case studies, and group projects are integral to the curriculum, fostering collaboration and critical thinking skills among students. Graduates will gain competencies in analytics, strategic planning, and creative problem-solving, which are crucial in today's competitive markets.Studying marketing in the university's country offers international exposure and networking opportunities, providing students with insights into global market trends and cultural nuances in consumer behavior. This unique perspective is invaluable for those aiming to pursue international careers in marketing.

From the programme record

  • Digital Marketing Specialist
  • Advertising Account Executive
  • Public Relations Specialist

Full programme details →

5 Bachelor Marketing

Ontario Tech University

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 years
  • StartsFall, Spring
  • Research citations680,779

The Bachelor's Degree in Marketing at the University of Ontario Institute of Technology is designed to equip students with the essential skills and knowledge needed to thrive in the competitive marketing sector. This program combines both theoretical and practical aspects of marketing education, focusing on consumer behavior, market research, digital marketing, and brand management. Students will engage with real-world case studies to better understand the complexities of the marketing environment. Throughout the course, students will learn about the strategic role of marketing in organizations and gain insights into the latest trends impacting global markets. The curriculum is structured to provide opportunities for hands-on learning through projects, internships, and marketing simulations, enabling students to apply their knowledge in practical contexts. This approach prepares students not only to understand concepts but to implement them effectively in a professional setting. In addition to core marketing principles, the course also emphasizes the development of soft skills such as communication, critical thinking, and teamwork. These skills are vital for success in any marketing role. The program is tailored to reflect the needs of the continuously evolving marketing industry, ensuring that graduates are well-prepared to adapt to new challenges and technologies.

Entry requirements, as the university states them

  • A high school diploma with a solid academic record.
  • Strong performance in subjects such as English, Mathematics, and Business Studies.
  • Completion of any specific requirements outlined by the university regarding relevant coursework or preparatory programs.

Full programme details →

6 Bachelor Administration des affaires - marketing

University of Moncton

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 years
  • StartsFall, Spring
  • Research citations280,613

The Bachelor's Degree in Business Administration with a specialization in Marketing at the University of Moncton provides students with a comprehensive understanding of the essential aspects of business, focusing on marketing strategies and practices. This course is designed to develop both theoretical knowledge and practical skills, allowing students to analyze market trends, consumer behavior, and the overall business environment.The curriculum typically covers a range of subjects including marketing principles, digital marketing, consumer psychology, and international marketing. Students engage in real-world projects, case studies, and collaborative group work, which enhances their problem-solving abilities and teamwork skills, essential for any business environment.By studying in Canada, particularly at the University of Moncton, students benefit from a multicultural environment, access to a case study-rich curriculum, and networking opportunities with industry professionals both locally and globally. The city’s vibrant business landscape allows for hands-on learning experiences, helping students to prepare for their future careers in marketing.

From the programme record

  • Digital Marketing Specialist

Full programme details →

7 Bachelor Baccalauréat en administration des affaires (cheminement DEC-BAC en marketing Edouard-Montpetit)

Université du Québec à Trois-Rivières

  • DeliveryOn campus
  • Study modeFull time
  • Duration90 Crédits
  • StartsFall, Spring
  • Research citations143,786

Le Baccalauréat en administration des affaires avec une spécialisation en marketing à l'Université du Québec à Trois-Rivières est un programme conçu pour former des professionnels compétents dans le domaine dynamique du marketing. Ce cursus aborde d'importants concepts théoriques et pratiques liés à la gestion des entreprises, y compris le comportement des consommateurs, la recherche de marché, et les stratégies de communication. Les étudiants sont exposés à un parcours éducatif enrichissant tout en développant des compétences analytiques et créatives. Le programme est structuré de manière à offrir une combinaison équilibrée de cours théoriques et d'applications pratiques. Les étudiants suivent également des projets de groupe et des études de cas qui leur permettent de résoudre des problèmes réels en marketing. Grâce à des stages intégrés, les étudiants acquièrent une expérience précieuse sur le terrain, facilitant leur transition vers le monde professionnel. En choisissant d'étudier au Québec, chaque étudiant bénéficie d'un environnement bilingue et multicultural, ce qui enrichit son expérience d'apprentissage. Le Québec est un pôle d'innovation économique, offrant de nombreuses opportunités pour les jeunes diplômés dans les secteurs du marketing et de la gestion.

Entry requirements, as the university states them

  • Diplôme d'études collégiales (DEC) en techniques de marketing ou un domaine connexe
  • Préparation académique dans des matières telles que l'économie, les mathématiques et les sciences sociales

Full programme details →

8 Bachelor Marketing

MacEwan University

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 years
  • StartsFall, Spring
  • Research citations72,475

The Bachelor's Degree in Marketing at MacEwan University is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques necessary for success in today's dynamic business environment. The program covers various aspects of marketing, including digital marketing, consumer behavior, branding, market research, and sales management. Students will engage in both theoretical learning and practical experiences, ensuring they are well-prepared for real-world marketing challenges.The structure of the program typically includes core courses that focus on fundamental marketing concepts and electives that allow students to specialize in areas such as social media marketing, international marketing, or marketing analytics. Students will work on projects, case studies, and internships that provide hands-on experience, fostering essential skills such as critical thinking, creativity, and effective communication.Studying marketing in this diverse country not only exposes students to a global perspective on business practices but also integrates cultural insights that can enhance marketing strategies. With access to a vibrant economy and innovative industry trends, students at MacEwan University are positioned to become effective marketers who can navigate the complexities of global markets.

Entry requirements, as the university states them

  • A high school diploma or equivalent with a strong emphasis on subjects such as English and mathematics.
  • Completion of prerequisite courses that may include introductory courses in business or economics.
  • An IELTS score of at least 6.5 with no band lower than 6.0.
  • A TOEFL score of at least 80 on the internet-based test.

Full programme details →

9 Bachelor Marketing

Redeemer College

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 years
  • StartsFall, Spring
  • Research citations9,350

Redeemer University’s Business - Marketing program is a Bachelor of Business Administration degree offered as an honours major and as a major. Students study business disciplines and then go deeper into topics specific to the Business - Marketing stream. Courses include Marketing Communications, Brand Management, and Digital and Social Media Marketing.The program includes a Core Curriculum made up of 10 courses that every student takes. Students build a foundation across business disciplines in the classroom and complete experiential learning using a case method. The business co-op program includes two 8-month paid work terms, and students also complete marketing-related coursework such as Marketing strategy, brand, and digital and social media marketing. BUS-121 Introduction to BusinessBUS-122 Introduction to Management DecisionsBUS-127 Introduction to Financial AccountingBUS-204 Introduction to Managerial AccountingBUS-225 Management Information SystemsBUS-236BUS-241BUS-255BUS-312BUS-335BUS-336BUS-341

Entry requirements, as the university states them

  • Grade 12 U Advanced Functions
  • Grade 12 U Calculus and Vectors
  • Grade 12 U Data Management
  • Successful completion of Grade 12 U English
  • Five additional Grade 12 U or M level courses

Full programme details →

10 Bachelor of Commerce (Marketing) (Honours)(Co-op)

Algonquin College

  • DeliveryOn campus
  • Study modeFull time
  • Duration4 Years
  • StartsFall, Spring
  • Research citations8,870

The Bachelor of Commerce (Marketing) (Honours)(Co-op) at Algonquin College offers a comprehensive curriculum designed to equip students with the essential knowledge and skills required for a successful career in marketing. This program covers various aspects of marketing, including consumer behavior, digital marketing, branding, and market research. Students engage in practical learning through cooperative education placements that provide real-world experience and networking opportunities.The typical structure of the program includes a blend of theoretical knowledge and practical application. Core courses focus on marketing strategy, analytics, and communication, while electives allow students to specialize in areas of interest such as social media marketing or international marketing. Students will develop critical thinking, analytical skills, and creativity, which are crucial in developing effective marketing strategies.Studying in Canada, particularly in a vibrant city like Ottawa, fosters an excellent multicultural environment aiding personal growth and professional networking. The diverse community helps international students gain unique perspectives on global marketing practices while benefiting from access to a rich business ecosystem.

From the programme record

  • Digital Marketing Specialist
  • Sales and Business Development Executive
  • Advertising Account Executive

Full programme details →

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