Bachelors in Marketing Programs in Malaysia: Top 11

1 Bachelor of Arts (Honours) Advertising and Digital Marketing 3+0 in collaboration with University of Hertfordshire, UK

INTI International University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations89,203

INTI delivers this as a 3+0 programme with the University of Hertfordshire, so the British degree is taught entirely in Malaysia and awarded by the UK university.

Advertising and digital marketing are taught together across four years, covering consumer behaviour, branding and digital technique. Theory is paired with campaign practice rather than kept separate.

Jobs graduates go into

• Digital Marketing Specialist
• Advertising Account Manager
• Content Marketing Manager

Full programme details →

2 Bachelor Fashion Design with Marketing

M Management and Science University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations90,044

Management and Science University joins fashion design to marketing, so students build a design portfolio and learn to sell what is in it.

Design principles and textile technology cover the creative half. Market research, branding and digital marketing cover the commercial half.

Practical projects carry most of the assessment, which is how a portfolio gets built in the first place. The combination suits someone who wants to work inside fashion rather than market it from outside.

Full programme details →

3 Bachelor in Marketing (Honours)

M Multimedia University

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations436,180

Multimedia University runs a straightforward four-year honours degree in marketing, covering consumer behaviour, digital marketing, brand management and research.

The balance between theory and practical skill is deliberate, aimed at graduates who can handle a modern market rather than a textbook one.

Entry wants completed secondary education with strength in relevant subjects and a grade average meeting the university's published minimum. Extra marketing certifications help an application.

Entry requirements, as the university states them

• A completed secondary education with a strong focus on relevant subjects such as Business Studies, Economics, and Mathematics.
• Good academic standing with a minimum grade point average as specified by the university.
• Any additional qualifications or certifications complementary to marketing practice.
• IELTS: Minimum score of 6.0 overall, with no bands lower than 5.5.
• TOEFL: Minimum score reflecting equivalent proficiency in English.

Full programme details →

4 Bachelor in Digital Marketing (Honours)

A Asia Pacific University of Technology & Innovation (APU)

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations43,519

Asia Pacific University teaches digital marketing as the whole degree rather than a specialism inside a general one.

Social media marketing, search engine optimisation, content marketing and digital analytics are the four technical areas, with consumer behaviour studied specifically in its online form.

Real projects and case studies supply the practice, so students leave with evidence of work rather than only a transcript.

Jobs graduates go into

• Digital Marketing Manager
• Content Marketing Manager

Full programme details →

5 Bachelor of Marketing Honours Odl

P Perdana University

• DeliveryOn campus
• Study modeFull time
• Duration3 years
• StartsJanuary, June, September
• Research citations34,655

Perdana runs this honours degree entirely by open distance learning over three years, with intakes in January, June and September.

The marketing content is unusually complete for an online degree: marketing principles, consumer behaviour, digital and social media marketing, branding, market research, integrated communication, customer relationship management and a project. Business statistics and economics are included too, which keeps the quantitative side intact.

Entry accepts STPM at grade C with 2.00 points, STAM at Jayyid, or matriculation at 2.00.

Entry requirements, as the university states them

• Pass in Sijil Tinggi Pelajaran Malaysia (STPM) with minimum of grade C (GP 2.00) in any two (2) subjects at SPM level
• Pass in Sijil Tinggi Agama Malaysia (STAM) with grade of Jayyid
• Pass in Matriculation/Foundation qualification with CGPA of 2.00
• Diploma (Level 4, MQF) or Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00
• Diploma Kemahiran Malaysia (DKM)/ Diploma Vokasional Malaysia, subject to Senate/ Academic Board approval

Full programme details →

6 Bachelor of Marketing Hons

Universiti Industri Selangor

• DeliveryOn campus
• Study modeFull time
• Duration3 Years
• Research citations34,578

Universiti Industri Selangor emphasises quantitative skill and an international outlook, which is a sharper focus than most three-year marketing degrees.

Management, marketing, entrepreneurship and strategic planning are taught as one integrated subject rather than four separate ones.

The aim is lining up a marketing plan with what the business as a whole is trying to do, which is where most plans fail.

Jobs graduates go into

• Digital Marketing Executive

Full programme details →

7 Bachelor of Science in Marketing

U University of Southampton Malaysia

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations20,231

Southampton teaches this Bachelor of Science at its Malaysian campus, so the award is British and the study is local.

Consumer behaviour, digital marketing, branding and market research make up the content across four years, with real cases used throughout.

The stated aim is a strategic mindset rather than a set of channel skills, which is what the science designation implies.

Jobs graduates go into

• Digital Marketing Specialist

Full programme details →

8 Bachelor of Marketing with Honours

Open University Malaysia

• DeliveryOn campus
• Study modeFull time
• Duration4 years
• StartsFall, Spring
• Research citations12,998

Open University Malaysia designed this four-year honours degree for flexible study, which makes it workable alongside a job.

Consumer behaviour, digital marketing, marketing strategy and research technique form the module list, taught through real business cases rather than invented ones.

The global framing matters in Malaysia, where many employers trade across borders.

Jobs graduates go into

• Digital Marketing Specialist
• Sales and Promotions Officer
• Public Relations Coordinator

Full programme details →

9 BSc Business and Management (Marketing)

University of Reading Malaysia

• DeliveryOn campus
• Study modeFull time
• Duration3 years; 4 years with optional placement
• StartsApril, September
• Research citations9,810

Reading teaches business and management with marketing at its Malaysian campus, which gives the degree a wider base than marketing alone.

The marketing half covers consumer behaviour, digital marketing, branding, communications and business strategy. The management half adds accounting for managers, the analysis of data, and how people behave inside an organisation and are managed there.

It runs three years full time, or four with the optional placement. Intakes are in April and September.

Jobs graduates go into

• Reputable firms locally and within the region
• Marketing, business and management roles

Full programme details →

10 Bachelor of Business Digital Marketing Honours

Saito College

• DeliveryOn campus
• Study modeFull time
• Duration3 Years / 6 Semesters
• Research citations1,450

Saito College runs a business degree with digital marketing as the specialism, across three years and six semesters full time.

Students learn to adapt established marketing theory to digital channels: social platforms, search and content. Business skills in digital communication and innovative tools are taught alongside.

Entry wants STPM at grade C or equivalent, with a pass in SPM Mathematics and English. The UEC is accepted.

Entry requirements, as the university states them

• Sijil Tinggi Persekolahan Malaysia (STPM ) Certificate or equivalent to Grade C (CGPA 2.0) in 2 subjects
• A pass in Sijil Pelajaran Malaysia (SPM) Mathematics and English
• Unified Examination Certificate (UEC)
• Minimum of 5 B’s and pass English and Mathematics.
• Matriculation / Foundation from any IPTS / IPTA / Institution

Full programme details →

11 Bachelor of Communication and Media Marketing Communication University of Canberra

Brickfields Asia College

• DeliveryOn campus
• Study modeFull time
• Duration2 years at IACT and 1 year in the UK
• Research citations32

Brickfields runs this communication and media degree with a marketing communication specialism, and the structure is split: two years at IACT in Malaysia, then a final year overseas.

The content covers strategic and brand development, media engagement, advertising and digital communication across platforms.

Public relations practice, creative communication, online marketing and research methods complete the module list. Where that final year is spent, and which university puts its name on the award, is something to settle with the college in advance.

Full programme details →