Digital Marketing and Analytics is a multidisciplinary two-year Master’s degree programme in Economics and Business Administration. It combines academic research and practitioner insights. The programme is designed for Finnish and international students who want to develop businesses based on marketing insights and knowledge derived from business data.
The degree totals 120 ECTS credits. It includes around 70 ECTS in advanced studies in Digital Marketing and Analytics, with about 30 ECTS in major courses and 40 ECTS for the Master’s thesis and seminar. The other 50 ECTS cover the personal study plan, orientation studies, methodological studies, language and culture studies, and elective courses. Studies require attendance on campus.
The programme gives students knowledge and readiness to operate in a global business environment in various organisations and roles.