Arcada’s Master of Business Administration in Business Management and Transformation focuses on digital and sustainable transformation and technologically driven service design. You study data-driven business, AI implementation, digital marketing, business transformation, financial management, strategy, leadership and service design innovation. Arcada also includes AI for business development and considers the ethical implications of AI.
The programme is offered in full-time and part-time forms. It uses blended teaching, with on-campus sessions and online study components. Studies include business expert insights, theoretical knowledge development, collaborative discussions and project work. The master’s thesis is 30 ECTS and is often completed with a company, an employer or a research team.
Arcada designs the programme for business graduates and professionals who want to deepen their business skills and advance their careers. The programme is linked to Arcada’s research in human-robot interaction, AI-driven service development and consumer behaviour.