Turku University of Applied Sciences describes this Master of Business Administration in Virtual Worlds as a programme for professionals with a strong foundation in programming and interactive technologies. It focuses on full-stack development of immersive, interactive environments. Students study front-end and back-end technologies, interactive interfaces, real-time systems, immersive media, UX/UI design, human-computer interaction, spatial design, behavioral psychology, and the use of Unity, Unreal Engine, WebXR, and AI-driven interaction systems.
The programme is 90 ECTS credits and is planned to take 2 years. It is organised into advanced professional studies, optional studies, and a master's thesis. Turku UAS says the studies include contact lectures and teamwork on average 16 hours per 5 ECTS course, and that they can be completed while working full-time. The thesis begins at the start of the studies and is carried out as a working life-oriented development project.
The programme is aimed at applicants with a background in software development, game design, digital media, or interactive technologies. Turku UAS links it with its RDI activities and the research group Futuristic Interactive Technologies.