Bachelor of Management Studies Honours in Marketing Management

The Bachelor of Management Studies Honours in Marketing Management at the Open University of Sri Lanka is an undergraduate programme for aspiring marketing professionals. It focuses on areas of marketing including maintaining relationships with audiences, communication, consumer behavior, marketing strategy, and research, and it includes learning that supports critical thinking, creativity, and analytical skills.

The programme has a minimum duration of four years and a maximum duration of twelve years. Learners can access internship opportunities to gain exposure to real-world marketing environments, alongside coursework that supports technical aspects such as data collection, data storage methods, and data analysis for consumer research and problem-solving.

Modules

• Marketing Management

A person seeking admission for the degree programme should complete 18 years of age by the date of the registration and shall be required to have;

• a) Any three passes in one and same sitting at the General Certificate of Education (G.C.E) Advanced Level Examination, Sri Lanka, or,
• b) Successfully completed any Foundation programme adding up to 60 credits at Level 1 and Level 2 offered by the Open University of Sri Lanka, or,
• c) Successfully completed an advanced certificate programme having 30 SLQF credits at SLQF Level 2 offered by the Faculty of Management Studies of OUSL, or,
• d) Successfully completed an advanced certificate programme of OUSL having 30 SLQF credits at SLQF Level 2, or,
• e) An equivalent or higher academic or professional qualification acceptable to the Senate

Other than the applicants in the category ‘c’ above will be subjected to a selection test administered by the Faculty of Management Studies if necessary. The selection test comprises with three main parts:

1. Aptitude Test I – Arithmetic Skills
2. Aptitude Test II – Reasoning
3. Professional Communication for Managers

You will be selected based on performance at the common selection test and your choice of preferred degree programme.

• Marketing manager
• Marketing research analyst
• Marketing assistant
• Marketing executive