The Bachelor of Hospitality Management, International Tourism Management gives students expertise in managing and marketing sustainable tourism on global tourism markets. The course focuses on creating, managing and marketing sustainable experiences and businesses based on natural resources.
SAMK says the programme has a flexible structure and allows an individual study path. It includes Basic Studies, Tourism and Hospitality Business, Sales and Marketing of Tourism Products, Tourism Events and Experiences, Managing Tourism Business, Research Skills, Practical Training, Elective Studies, and a Bachelor’s Thesis with a Maturity Test. A 30-ECTS practical training period gives hands-on experience and can be completed after the first study year, typically during summer breaks.
The programme includes Erasmus+ and other exchange initiatives, with short-term projects or long-term exchanges typically during the second study year. Students often complete the thesis for a company or organisation in the tourism or hospitality sector, in Finland or abroad.
Modules
- Basic Studies
- Tourism and Hospitality Business
- Sales and Marketing of Tourism Products
- Tourism Events and Experiences
- Managing Tourism Business
- Research Skills
- Practical Training
- Elective Studies
- Bachelor’s Thesis and Maturity Test
